The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 Marketing’s Strategic Role Marketing’s role has expanded over the last three years.

CMO 130

CMO Finance Marketing Marketers 130

Marketing Insider Group

SEPTEMBER 2, 2020

While marketing has frequently fueled big consumer product enterprises, its influence is now growing through B2B companies, start-ups, new products, and more to create long-lasting customer relationships. Just think about where marketing sat five years ago. Marketing and technology go hand-in-hand. Plan a campaign.

CMO 132

CMO Finance Key Performance Indicator Transform 132

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Analyze this segment’s data to find out where and when these potential customers hang out online. Post links to the article on this segment’s favorite social media platforms.

Whitepaper 105

Whitepaper Thought Leadership CMO Content Marketing 105

CXL

MAY 27, 2022

Demand generation managers are technically part of the marketing department. They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Closely partner with other marketing team members and the sales organization.”. .

Management 79

Management User-Generated CRM Inbound Marketing 79

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. Adjust the marketing organization While much of the marketing world is still toying with ChatGPT to write blog posts, industry leaders are already reimagining the very bones of the marketing function.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Rock Content

SEPTEMBER 18, 2016

David Welch, former VP of Marketing Insights & Operations, once summarized the future of marketing in six words. Data allows you to analyze the market, segment your audience, develop a positioning strategy, and create customized messages for targeted prospects. “Creative thrills but data pays the bills.”

Content Marketing 80

Content Marketing Thought Leadership Marketing Marketers 80