The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 The CMO Survey Award for Marketing Excellence is selected by fellow marketers.

CMO 130

CMO Finance Marketing Marketers 130

Marketing Insider Group

SEPTEMBER 2, 2020

In turn, each marketing tactic is driven by profit accountability and key performance indicators (KPIs) that matter to business growth and provide real value. Once the CMO has the CFO in its corner, a full strategy budget is more likely to be approved, and collaboration becomes seamless. Marketing and technology go hand-in-hand.

CMO 135

CMO Finance Key Performance Indicator Transform 135

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data.

Customer 106

Customer B2C Transform Retail 106

CMO Network

OCTOBER 11, 2023

For those working on New Products & Services, how to extend brand equity into new market segments with cutting edge tech, iterative pilots & design agency collaboration

Market Segmentation 96

Market Segmentation New Markets Product Branding 96

Martech

AUGUST 10, 2021

A critical component of GTM is identifying the needs of industries, markets, segments and/or accounts and then building solutions around it. Many companies build products and then try to find a market to serve/fit into and wonder why churn, demand or their ‘demand engine’ isn’t working.”

Whitepaper 114

Whitepaper Transform CMO Market Segmentation 114

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. CMO, tear down that wall. Identifying your top performers can help you spot trends that can help you choose the types of content you need to focus on during the coming months.

Whitepaper 107

Whitepaper Thought Leadership CMO Content Marketing 107

Rock Content

DECEMBER 11, 2020

This will open the doors for virtual influencers and personalized brands that have the autonomy to talk with their customers and create meaningful bonds — all of that based on the decisions made by CMO’s who won’t need to manually map these conversations. Finding trends. The result?

Transform 83

Transform Marketing Marketers Communications 83