Advertising, Content Marketing and Product Life Cycle

A look at martech investment and innovation

Martech

AUGUST 2, 2022

New product announcements jumped to 124 in Q2 2022, up from 49 in Q1 and by far the most in the past two years. These cover a wide range of product categories, but the top five of these are remarkably consistent – advertising, analytics, segmentation, customer engagement and experience, and data management.

Product Life Cycle

Product Life Cycle CRM Marketing Automation Platform Customer Journey

Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments

Content Marketing Institute

NOVEMBER 29, 2017

There have been more posts than I can count about how to make a compelling case for a content marketing strategy. If you search on Google for “business case for content marketing strategy” (yes, in quotes), you’ll get more than 10 million results. But what about content strategy? It’s not an alternative strategy.

Product Life Cycle

Product Life Cycle Management Promotion Communications

Marketing Pro Pulse

A look at martech investment and innovation

Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments

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