Content Marketing and Product Life Cycle

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Content Marketing

Product Life Cycle

A look at martech investment and innovation

Martech

AUGUST 2, 2022

Across the last seven quarters the most common categories of companies that were acquired were: Advertising Analytics Audience segmentation Campaign management Content marketing Conversational marketing Customer journey/lifecycle management Customer engagement Customer experience Customer service Data management Email Events Marketing automation Payments (..)

Product Life Cycle

Product Life Cycle CRM Marketing Automation Platform Customer Journey

Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments

Content Marketing Institute

NOVEMBER 29, 2017

There have been more posts than I can count about how to make a compelling case for a content marketing strategy. If you search on Google for “business case for content marketing strategy” (yes, in quotes), you’ll get more than 10 million results. But what about content strategy? It’s not an alternative strategy.

Product Life Cycle

Product Life Cycle Management Promotion Communications

Marketing Pro Pulse

A look at martech investment and innovation

Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments

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