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The marketer’s guide to customer journey orchestration

Use Insider

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. Whether you want to increase sign-ups or reengage previous customers, personalizing marketing touch points with a solution like Architect increases the likelihood of conversions.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Quick Takeaways: The marketing trends that will dominate in the next 12 months will include Customer Experience, Employee Engagement, and Content Visualization. The definition of what we consider as “marketing” is constantly changing and becoming broader. Traditional advertising is losing its effectiveness, so what’s the answer?