Retail media: Why growth is moving off-site and in-store
SmartBrief - Marketing
AUGUST 24, 2023
Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings. Off-site audiences, informed by first-party data, allow brands, both endemic and non-endemic, to tailor advertising spending to key shopper groups.
52 
Let's personalize your content