Martech
OCTOBER 28, 2022
And often, with SMBs, the product offering aligns with employee values and belief systems. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. What platform do you advertise on? Four universal digital marketing pain points. But let’s face it.
Search Engine Land
OCTOBER 28, 2022
And often, with SMBs, the product offering aligns with employee values and belief systems. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. What platform do you advertise on? Four universal digital marketing pain points. But let’s face it.
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Martech
APRIL 20, 2023
Retail media networks (RMNs) are a rapidly growing channel for advertisers. billion by the IAB in their Internet Advertising Revenue Report. The key to RMN’s success is how interactions with brands can enhance the shopper experience. That means many customers are looking for products without a specific brand in mind.
SmartBrief - Marketing
AUGUST 24, 2023
Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings. Off-site audiences, informed by first-party data, allow brands, both endemic and non-endemic, to tailor advertising spending to key shopper groups.
Hubspot Marketing
JULY 10, 2023
Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. Test your assumptions, your product innovation vision, your sales approaches, your campaigns, and your content on a regular basis.
Martech
AUGUST 19, 2021
No one wants to see their product advertised on a website pushing fake news, conspiracy theories or extremist politics. Marketers practicing brand safety can prevent that from happening, but that practice is imperfect. BOX AD GOES HERE. Balancing risk and reach: The brand safety dilemma. Do you know where your ad is going?
Martech
AUGUST 18, 2021
With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. It used to be that there were certain categories of products and services that needed to be purchased in-person, which was often the case, especially for big-ticket items.
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