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Which Agency Services Are Clients Using the Most?

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. And the younger generations who are spending more happen to be into short form content. are under 40 ( Statista ).

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Gen Z Millennials Shopper Market Shoppers 59
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Retail media: Why growth is moving off-site and in-store

SmartBrief - Marketing

AUGUST 24, 2023

Digitally native premium brands such as Warby Parker and Athleta, as well as discount retailers such as Dollar General, Five Below and Family Dollar are aggressively growing their physical footprints. ” Measurement, specifically, is the never-ending loop being discussed in the shopper marketing industry.

Retail 52
Retail Transform Shoppers Gen Z 52
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