Martech

OCTOBER 28, 2022

And often, with SMBs, the product offering aligns with employee values and belief systems. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. What platform do you advertise on? Four universal digital marketing pain points. But let’s face it.

Digital Marketing 138

Digital Marketing Advertising Advertisers Shopper Market 138

Search Engine Land

OCTOBER 28, 2022

And often, with SMBs, the product offering aligns with employee values and belief systems. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. What platform do you advertise on? Four universal digital marketing pain points. But let’s face it.

Digital Marketing 102

Digital Marketing Advertising Advertisers Shopper Market 102

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. billion by the IAB in their Internet Advertising Revenue Report. The key to RMN’s success is how interactions with brands can enhance the shopper experience. KPM is managed under a wholly-owned subsidiary, 84.51˚. This was back in 2018.

Shoppers 105

Shoppers Retail Customer Journey Shopper Market 105

SmartBrief - Marketing

AUGUST 24, 2023

Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings. Off-site audiences, informed by first-party data, allow brands, both endemic and non-endemic, to tailor advertising spending to key shopper groups.

Retail 52

Retail Transform Shoppers Gen Z 52