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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. It also highlights potential threats like new market entrants or changes in customer behaviors.

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5 Winning Strategies for Millennial Marketing

Duct Tape Marketing

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. They seek out the information they need, and there is great marketing opportunity here.

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Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

Businesses Grow

Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. ChatGPT suggested seven areas I needed to address. Each section had three sub-sections. Let’s try it.

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How to Use Social Media Strategically in 2021

Duct Tape Marketing

Let’s say, you want to expand into a new market segment. Instagram marketing is competitive, but not impossible. Instagram offers a massive reach for brands with an advertising audience of more than 1.16 On Clubhouse, you don’t have to chase down your target market every time you log on.

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7 Account-Based Marketing Examples and Lessons

CXL

They then built and implemented their account-based multi-touch marketing campaign around those targets. LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail.

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Why we care about data-driven marketing

Martech

Accessing and managing high-quality data is the biggest challenge facing marketing organizations today. Marketing is no longer about publishing generic advertisements in newspapers, hoping the right people will see them. For example, how much have profits increased since you launched the new marketing campaign?