This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Not surprisingly, each of these was also seen as a top three challenge for marketers. Growing the audience continues to be a priority for B2B marketers, with 58% focusing on expanding their audience to new demographics and marketsegments this year. In search of a bigger pie. Are you getting the most from your stack?
Marketing & advertising spend. Marketing directors know what it’s like to watch every dollar when working with a tight budget. Average cost per lead by b2b industry and marketing channel. B2B Marketing Channels. Linkedin advertising . $51. Content marketing. $43. Videomarketing. $59.
Paid Advertising. You can advertise on social media, as we explained in SSM, and also in search engines, such as Google and Bing. VideoMarketing. Videomarketing strategies are being used to drive results throughout the marketing funnel , likewise blog posts and emails.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Advertising 
98 
Let's personalize your content