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20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

Follow their lead for a masterclass in making your mark in the advertising universe. Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking.

Transform 103
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8 companies that use social media marketing effectively

Martech

Other emerging platforms — like Twitch and Discord — are becoming increasingly popular, making them ideal tools to include in your marketing strategy. While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. TikTok’s Re: Make campaign.

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Transform Data's Impact: Pick The Right Success KPI!

Avinash Kaushik

When you are trying to drive long-term profit, picking Conversion Rate as a Success KPI for a campaign would be a mistake. For your Display Advertising campaigns, picking any Success KPI close to buying (ex: Revenue) usually is a mistake. For brand marketing, you and I assess success using a question we ask consumers.

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Search Engine Land Awards 2022: Complete finalists list

Search Engine Land

Primal Malaysia Delivered 323% ROI for Easy Consulting How Rise Interactive Scaled Cross-Channel Results with Performance Marketing & Closed Loop Reporting How Our Agency Vivid Candi Increased Leads by 800% and Sold Out a 6-Figure Housing Product In 3 Months. Best Commerce Search Marketing Initiative – PPC.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Marketing Operations: Operations cover the tools and data for managing the “back-office” of marketing. Create a big data framework that’s aligned with your organizational and marketing goals. This highlights the need for our marketing messages to be accessible across an array of mediums, not just email.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Marketing Operations: Operations cover the tools and data for managing the “back-office” of marketing. Create a big data framework that’s aligned with your organizational and marketing goals. This highlights the need for our marketing messages to be accessible across an array of mediums, not just email.

article thumbnail

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Marketing Operations: Operations cover the tools and data for managing the “back-office” of marketing. Create a big data framework that’s aligned with your organizational and marketing goals. This highlights the need for our marketing messages to be accessible across an array of mediums, not just email.