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Navigating the creator economy: Strategies for brands and marketing teams

Martech

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Branding 131
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Blogging: Discover What It Is and How to Get Started

Rock Content

If you’ve been interested in blogging, this article will break down how it works and how you can turn your passion into a successful brand. For example, many companies will have a blog page where users can read information about the brand’s industry. Over time, the brand can become a respected resource.

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The enterprise guide to elevating findability and ROI

Search Engine Land

This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. It prioritizes continuous tactic review for potential corrections and strategy evaluation to adapt to market or competitive changes. What is findability? Political landscape.

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8 Effective Ways to Ensure Ecommerce Business Success

Digital Marketer

More and more ecommerce brands, big and small, are coming up and gaining a foothold in this ever-expanding landscape. Instead of trying to attract a broad audience on the search engines, select a niche audience specific to your small business, understand their pain points and interests, and position your brand to meet their needs.

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The Complete Ecommerce Marketing Strategy

Marketing Insider Group

2) Utilize PPC advertising PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives. PPC advertising enables you to measure whether campaigns are cost-effective by comparing the ad costs to the amount of traffic and sales generated by the ad.