article thumbnail

The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. Affiliate Marketing.

article thumbnail

Important Marketing Terms You Should Know

Exposure Ninja

Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service. Affiliate Marketing Affiliate marketing is a type of marketing where publishers promote a product or service in return for a commission.

PR 52