Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Words matter.

Whitepaper 101

Whitepaper Analytics User-Generated Key Performance Indicator 101

Set Up

OCTOBER 10, 2023

Hospitals are focusing on preventive care, care coordination, and leveraging data analytics to improve patient outcomes and reduce costs. Ellen Donahue-Dalton, the CMO of VillageMD, echoed how Healthcare marketers are paying more attention to consumer preferences and data to inform their practices. There's so much noise out there.

Transform 59

Transform Health CMO Key Performance Indicator 59

Marketing Insider Group

MAY 11, 2020

Why the growth, which could actually outpace B2C ecommerce? Once you have a strategy that’s clicking and you’re rolling out high-quality, meaningful content, you should pay attention to these content performance metrics. Metrics to Support KPIs and Give You the Real Picture on Performance. trillion by 2022.

Content Marketing 62

Content Marketing Thought Leadership eCommerce Marketing 62

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C. image source. Here’s the thing.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144