Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download! What kind of data can we pull out of calls?

Analytics 98

Analytics CMO Price CRM 98

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 Sign up to participate in the next CMO Survey here.

CMO 130

CMO Finance Marketing Marketers 130

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Words matter.

Whitepaper 107

Whitepaper Analytics User-Generated Key Performance Indicator 107

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO 52

CMO Tentpole B2C Retail 52

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. Companies reported that 8.2% Of these losses, 28.1%

CMO 130

CMO B2C Marketing Marketers 130

The CMO Survey

FEBRUARY 24, 2021

The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers. B2C Product and Service companies reported the highest levels (32.1% The hardest hit sectors were B2C Services (12.3%). companies, 94.5% of whom are VP-level or higher.

Transform 130

Transform CMO B2C Digital Marketing 130

Martech

APRIL 12, 2024

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Customer 98

Customer B2C Transform Retail 98

Rock Content

MARCH 22, 2024

Marketing has changed more in the last five years than it has in the last 25 years in the B2B space, ” says Karen Walker, Intel’s CMO in Marketing Week. The Rise of Personalization: Tailoring Experiences in B2B No longer is personalization a B2C marketing strategy only. Intel CMO Karen Walker sees this as a power play of sorts. “

Customer loyalty 84

Customer loyalty Marketing Marketers CMO 84

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Sales Force: CMO

JULY 19, 2021

To get a better idea of what top business leaders consider when making these types of decisions, we asked members of The CMO Club to share some of their own strategies going forward. The CMO Club, which includes more than 650 of the world‘s most innovative marketing executives, represents both B2B and B2C brands. GET THE GUIDE.

CMO 97

CMO Energy Health B2C 97

Martech

AUGUST 12, 2021

Indeed, the “fractional CMO” is becoming more common. And with a surge in digital-first engagement, there’s notable growth YoY in tracking customer referral rates (29% growth), customer acquisition costs (26%), content engagement (23%) and customer satisfaction analytics (22%). Why we care. Quote of the day.

Transform 107

Transform CMO Customer Acquisition Retail 107

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Mobile marketing has always been challenging, especially for B2B companies and B2C companies that offer complex products. Focus on revenue attribution.

Transform 174

Transform CRM Marketing Automation Platform B2C 174

OnDemand CMO

JANUARY 13, 2022

Take advantage of Big Data to refine your personas, using information gleaned from online form submissions, as well as data from web and email analytics. And if you are eCommerce/B2C you already know more and more people are making purchases on their phones.

B2C 52

B2C eCommerce CMO Customer Journey 52

Martech

OCTOBER 13, 2023

“Performance really matters for advertisers, so any time there are silos between media planning, media buying and measurement, we believe this undermines value creation for all parties involved,” said Jason Kunkel-de Cesero, AdQuick’s vice president, demand and analytics. Pepsi CMO Todd Kaplan at DPAA Summit. Experiential culture.

CMO 120

CMO Advertising Advertisers Retail 120

Set Up

AUGUST 22, 2023

During the discussion, we uncovered that with B2B businesses, proving ROI attribution tends to be particularly complex and harder to define as compared to B2C. To inspire our conversation, the Set up team pulled insights from over 75 CMO Spotlight interviews with marketing leaders to get their advice on how to prove marketing’s value.

Finance 52

Finance B2C CMO Customer Journey 52

Martech

DECEMBER 28, 2022

In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Marketers need to continue to understand their customers better through analytics. AI for improved experience and operational efficiencies. Here’s where conversational AI comes in.

Transform 106

Transform eCommerce Shoppers Retail 106

Adobe Experience Cloud Blog

MARCH 16, 2015

Activity based reporting and analytics—there was nothing advanced tying to revenue. Created messaging that supported the unique buyer journey for both their B2B and B2C business. The CMO panel featuring: Sanjay Dholakia: CMO of Marketo. Alan Gellman: CMO of Esurance. A “spray and pray” approach to programs.

Transform 128

Transform Thought Leadership CMO PR 128

Adobe Experience Cloud Blog

MARCH 19, 2018

You can find this data quickly using some available tools like SEM Rush, BuzzSumo, your website analytics platforms like Google Analytics, and your engagement platform. For B2C, we are talking about direct e-commerce revenue (L’Oreal’s Makeup.com is my favorite example).

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Set Up

OCTOBER 10, 2023

Hospitals are focusing on preventive care, care coordination, and leveraging data analytics to improve patient outcomes and reduce costs. Ellen Donahue-Dalton, the CMO of VillageMD, echoed how Healthcare marketers are paying more attention to consumer preferences and data to inform their practices. There's so much noise out there.

Transform 59

Transform Health CMO Key Performance Indicator 59

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. For example, Google Product Listing Ads can help highlight all of the above for B2C brands. Social listening and analytics. Who’s running ads related to your business?

Market Research 96

Market Research Gen Z Price B2C 96

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Once again, Hootsuite is here to make your social media life easy with all-in-one analytics for all your platforms in one place. Easy: be active on social media.

Thought Leadership 111

Thought Leadership Place B2C CMO 111

Adobe Experience Cloud Blog

DECEMBER 16, 2014

EIU : Both B2B and B2C? Second, the ways big data and advanced analytics are helping to better target customers, personalize offers, measure how well they’re doing and adapt accordingly. EIU : That’s where the data and analytics come in. Take analytics. Aditya Joshi : That’s right. Aditya Joshi : Sure.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

Marketing Insider Group

JANUARY 16, 2020

That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. Evaluate your analytics regularly to decide what needs tweaking in the upcoming quarters.

Customer 122

Customer Analytics B2C CMO 122

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– The ideal marketers for cross-channel, customer-centric marketing combine the creativity of an artist with analytical and data modeling skills. Results-driven/metrics/analytics. Email marketing.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. What’s the difference between B2B and B2C content marketing? In effect, we’ve all become a little more human. They may help you on your personal quest for content answers.

Content Marketing 84

Content Marketing Marketing Marketers Transform 84

Traackr

SEPTEMBER 22, 2015

Global organizations are making significant investments in developing always-on influencer programs and the visibility of these programs has climbed all the way up the ladder to the CMO. As such, it’d probably be worthwhile for us to do a follow-up post that touches on what we’re seeing among our B2C customers.

Influencer Marketing 67

Influencer Marketing Marketing Marketers B2C 67

Content Marketing Institute

JANUARY 15, 2018

Jamie Glass, CMO and president, Artful Thinkers. As the old saying goes, ‘One person’s trash is another’s treasure,’ so it’s important to continuously challenge assumptions, with data, analytics and even intuition.” Rich Harris, founder and CMO, insomniagraphix. Remove the ‘I’ and ‘we’ from your marketing.

Real Estate 111

Real Estate CMO SEO Content Marketing 111

Traackr

SEPTEMBER 22, 2015

Global organizations are making significant investments in developing always-on influencer programs and the visibility of these programs has climbed all the way up the ladder to the CMO. As such, it’d probably be worthwhile for us to do a follow-up post that touches on what we’re seeing among our B2C customers.

Influencer Marketing 40

Influencer Marketing Marketing Marketers B2C 40

Martech

JANUARY 26, 2024

Capabilities include social listening, analytics and managing direct messages. The team is part of the corporate marketing organization, responsible for managing social branding, creative, community management, analytics and influencer marketing, among other tasks. Salesforce reaches customers and prospects on over 150 social channels.

Social Media Marketing 112

Social Media Marketing B2C CMO Management 112

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Advertising Advertisers B2C 52

Marketing Insider Group

MAY 11, 2020

Why the growth, which could actually outpace B2C ecommerce? Look at users, pageviews, and unique pageviews in Google Analytics. Those are all metrics you can find on Google Analytics. This starts with the CMO and his or her role in building a culture of content that connects with the target audience. trillion by 2022.

Content Marketing 63

Content Marketing Thought Leadership eCommerce Marketing 63

Rock Content

JUNE 28, 2016

Dan Levi , CMO at Clear Channel Outdoor. How B2B and B2C marketing teams execute similar yet different marketing campaigns. Teams should review their social analytics to decipher what types of content get the most clicks and who engages with the brand. Stefan Tornquist , VP of Research at eConsultancy.

Transform 40

Transform Millennials B2C CMO 40

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. MarketingEvolution) 76% of marketing leaders base decisions on data analytics.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

Martech

NOVEMBER 3, 2021

Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. According to the 2021 CMO Survey , nearly 74% of companies invest in SEO. Breaking down your marketing budget. Sample SEO budget breakdown.

SEO 116

SEO B2C CMO Digital Marketing 116

Hubspot Marketing

APRIL 13, 2021

For instance, your audience profile might be a social media manager, even though the buyer persona is a company's CMO, since she'll have final sign-off. Dive deep into analytics. Once you've determined your campaign goal, use data and analytics to create a prototype of your persona. B2C Audience Profile Example: Athletic Andy.

B2C 109

B2C CRM Advertising Advertisers 109

Marketing Insider Group

JANUARY 6, 2020

SUPERWEEK is an annual five-day conference completely focused on digital analytics. Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. SMX West & East.

Marketing 22

Marketing Marketers eCommerce Social Media Marketing 22

Martech

AUGUST 19, 2021

Brand safety technology is so crude it harms news publications,” said Dr. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton.

Shopper Market 113

Shopper Market Retail Shoppers B2C 113