Analytics Branding Product Shopper Market 
Econsultancy
MAY 11, 2022
In marketing, and in business more generally, we often hear that decision-making should be “data-driven” Data can yield all kinds of crucial insights into customer behaviour and preferences, as well as helping to identify opportunities, potential challenges, and strategies that are working effectively. 3) Technology.
Martech
JULY 12, 2021
One of those companies was Driscoll’s, the “only the finest berries” brand. We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Shopper marketing is where we spend most of our time and money now,” she said.
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Martech
OCTOBER 28, 2022
And often, with SMBs, the product offering aligns with employee values and belief systems. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. Rapid changes in the advertising industry also contribute to marketer overwhelm. But let’s face it.
Search Engine Land
OCTOBER 28, 2022
And often, with SMBs, the product offering aligns with employee values and belief systems. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. Rapid changes in the advertising industry also contribute to marketer overwhelm. But let’s face it.
Martech
AUGUST 19, 2021
Balancing risk and reach: The brand safety dilemma. No one wants to see their product advertised on a website pushing fake news, conspiracy theories or extremist politics. Marketers practicing brand safety can prevent that from happening, but that practice is imperfect. Editorial Director. BOX AD GOES HERE. The reason?
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