Martech

AUGUST 18, 2021

Almost as much as CEO David Cancel, Dave Gerhardt had seemed to be the face of conversational marketing platform Drift. Employee number eight, as he reveals in his LinkedIn, he was Director and then VP of Marketing during a period of rapid growth for the company. Tricia Gellman continues as CMO. Why we care.

Transform 125

Transform CMO Marketing Marketers 125

Duct Tape Marketing

JANUARY 8, 2024

Over 20 years ago, I pivoted from tailoring bespoke, effort-heavy marketing solutions that left me exhausted and my clients less than impressed to embracing a transformative strategy: productized offerings. productized marketing services. Get a complete fractional CMO system that changes how you think about your agency’s growth.

Product Marketing 64

Product Marketing Product Transform CMO 64

Unbounce

JULY 14, 2023

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. Unbounce is the landing page builder with smart features that drives superior conversion rates. We build out analytics across the whole business.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. Unbounce is the landing page builder with smart features that drives superior conversion rates. We build out analytics across the whole business.

Transform 52

Transform Marketing Marketers CRM 52

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. HBR) 72% of marketers consider content crucial for improving client retention. MarketingEvolution) Marketers allocate 15.9% (Statista) 45.1%

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81