Set Up

FEBRUARY 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ [My superpower is] having a unique ability to synthesize both the creative and analytical sides of business. ” Never miss a CMO Spotlight! Watch the full interview to the right.

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CMO Food Thought Leadership Analytics 59

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend. .”

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Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? The answer: AI, baby.

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Transform Analytics Marketing Marketers 126

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. Temper the reality distortion field. Stay on target.

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Transform CMO Whitepaper Marketing 110

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download! What kind of data can we pull out of calls?

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Analytics CMO Price CRM 102

Set Up

OCTOBER 25, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ I have an affinity for strategy and have embraced data, analytics, and MarTech. ” Never miss a CMO Spotlight! Q2 | What is your superpower? “ Watch the full interview to the right. First Name.

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CMO Thought Leadership Education Analytics 59

Set Up

JANUARY 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Catherine LaCour , the CMO of Blackbaud, to share her passion for marketing for social good companies and how she leads by example by staying true to her values. “

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CMO Thought Leadership Analytics Communications 59

Martech

MAY 13, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a regional quick-service restaurant chain. MarTechBot now has 10+ personas to provide more targeted responses.

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CMO Key Performance Indicator CRM Analytics 86

Set Up

MAY 18, 2022

Set up COO, Amanda Thompson , virtually sat down with Emily Pachuta , the Chief Marketing and Analytics Officer of the Americas at Invesco. ” Curiosity influences her career in analytics by allowing her to predict future behaviors and events. “My Never miss a CMO Spotlight! Watch the full interview to the right. First Name.

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CMO Thought Leadership Analytics Communications 52

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

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CMO Transform Health Customer Journey 52

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? Chief Data Scientist Christopher Penn at this month’s MarTech conference, citing numbers from Duke University’s most recent CMO survey. He added, “Why?

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Analytics CMO B2C Customer 133

Search Engine Journal

FEBRUARY 1, 2022

The post Conversation Intelligence Trends & Tips From Invoca’s CMO appeared first on Search Engine Journal. What's next in conversation intelligence and how are brands using it today to power more effective marketing campaigns and business decisions? Dee Anna McPherson explains.

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Power Digital Marketing

JANUARY 19, 2023

1 But there’s a difference between a generic marketing campaign and an effective marketing campaign, and it comes down to making use of marketing data analytics. Marketing analytics is the lifeblood of any brand looking to make a more meaningful impression on consumers. So, what benefits do marketing analytics offer in practice?

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Analytics Non-Profit CMO Transform 52

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

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CMO Transform B2C Marketing 98

Adobe Experience Cloud Blog

SEPTEMBER 23, 2015

Today is a big day for Marketo—we are launching the CMO Nation , a new site that offers an executive perspective on the ever-changing role of the marketer. CMO Nation, on the other hand, will be a new hub for learning more about the state of the industry, the marketer of the future, and what is top of mind for today’s executives.

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CMO Thought Leadership Whitepaper Food 134

Martech

MAY 9, 2024

These departments are supported by shared services like graphic/web design, data/analytics and writing/editing. Data (not analytics) is also probably safe. Here is what the organization of the future may look like: Note that in this organization, there is no CMO, and there is no marketing organization.

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PR Transform CMO Marketing 107

Martech

MAY 3, 2024

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. 32% of CEOs trust their CMOs. 32% of CEOs trust their CMOs.

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CMO Fashion Shipping Finance 111

Set Up

MAY 12, 2022

The Centers of Excellence consists of marketing, digital, insights, analytics, and sales customer-centric. Never miss a CMO Spotlight! At Bayer, Corsi proudly leads two areas: the categories and The Centers of Excellence. Her category team consists of heads based in Europe and The U.S. that lead their seven divisions. First Name.

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Health CMO Pharmaceutical Transform 52

Welcome Software

DECEMBER 26, 2023

Consider: Communication—or its absence—is a major factor in this divide.when asked to name their marketing departments’ primary responsibilities, only 50% of CEOs gave the same answers as their own company’s CMOs, according to [a] McKinsey survey. This applies to marriage and the relationship between CEO and CMO.

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CMO Communications Customer Journey Analytics 40

Avinash Kaushik

JULY 5, 2021

When you open a report in any digital analytics tool, like Google Analytics, almost all the reports you look at attribute full credit for the Conversion to the referrer associated with the last session where the conversion occurred.*. (*For Bing gets all the credit for that conversion in your Analytics reports.

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Analytics Non-Profit Marketing Marketers 98

Welcome Software

NOVEMBER 27, 2023

Consider: Communication—or its absence—is a major factor in this divide.when asked to name their marketing departments’ primary responsibilities, only 50% of CEOs gave the same answers as their own company’s CMOs, according to [a] McKinsey survey. This applies to marriage and the relationship between CEO and CMO.

CMO 40

CMO Communications Customer Journey Analytics 40

The CMO Survey

SEPTEMBER 13, 2022

The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. Strengthening role for marketing: The pandemic’s acceleration of digital marketing investments has pushed marketing budgets as a percent of company budgets up to the highest level in the CMO Survey history. The post Return to Normalcy?

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CMO Analytics Marketing Marketers 130

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Words matter.

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Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

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Analytics Marketing Marketers Transform 128

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. Follow her @kathleenschaub.

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Transform CMO Direct Mail Global Marketing 81

On24- CMO Confessions

APRIL 22, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. As you know, you can find the full episode of CMO Confessions on Podbean here and an edited transcript of our conversation below.

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CMO CRM Transform Customer 52

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. The CMO Survey Award for Marketing Excellence is selected by fellow marketers. Sign up to participate in the next CMO Survey here.

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CMO Finance Marketing Marketers 130

Marketing Insider Group

DECEMBER 12, 2019

With this in mind, PAN Communications presents its 3rd annual CMO Predictions campaign, designed to assess the industry landscape and provide marketers with a look at upcoming challenges and trends. This year’s campaign features over 20 leading CMOs and marketing influencers sharing their top budget priorities and marketing challenges.

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CMO Customer Communications Analytics 70

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The Top Marketing Use Cases for AI Right Now.

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CMO B2C Marketing Marketers 130

Martech

DECEMBER 14, 2023

But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning The role of the CMO in alignment It might sound counter-intuitive, but the CMO is pivotal in aligning martech with business strategies.

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Transform CMO CRM Fashion 118

Martech

DECEMBER 28, 2023

This is the same problem companies faced when CMOs started hiring data scientists a few years ago when the data scientists quickly discovered that the CMO had no idea what problems the models were solving, and the data itself needed herculean engineering before models could even be built. Ask the CEO/CMO why she wants you to use AI?

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CMO Analytics Communications Marketing Strategy 107

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

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CMO Tentpole B2C Retail 52

Martech

NOVEMBER 27, 2023

RTIM leverages real-time data and analytics to understand customer behavior and intent, allowing businesses to respond and engage with customers in real time. There are many possibilities, depending on the human user’s main interests: You are a CMO with experience as a Chief Experience Officer for an ecommerce beauty products company.

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Management CMO eCommerce Analytics 113

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. Companies reported that 8.2% Join two upcoming webinars: S.

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CMO B2C Marketing Marketers 130

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to “ grab their ticket out.” One of the key topics of discussion?

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Transform CMO Thought Leadership Whitepaper 91

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

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Martech

JANUARY 22, 2024

Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. Plus, each persona comes loaded with additional instructions and information to help get you going.

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Transform CMO User-Generated Management 111