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CMO Confessions Ep. 41: Pierre Custeau of MRP

On24- CMO Confessions

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. As you know, you can find the full episode of CMO Confessions on Podbean here and an edited transcript of our conversation below.

CMO
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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

The ideal marketers for cross-channel, customer-centric marketing combine the creativity of an artist with analytical and data modeling skills. As “thinkers” and “doers,” they can propel the organization to success on both fronts and earn credibility for the marketing team. Results-driven/metrics/analytics.

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How to Choose a Web Designer: 20 Questions to Ask Before Hiring a Web Design Company

Orbit Media Studios

It’s a question about Analytics, but it also reveals clues about culture. To get a good pre/post measurement, we’d like to audit your analytics when the project begins.” A good web firm measures the results of their work, which means they’re concerned about how your Analytics is set up now, before the project even starts.

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

more to overall sales than the previous year, according to this year’s CMO Survey. In practice, this looks like bringing data from social into your customer relationship management (CRM) system so your sales team can close the deal with potential buyers. Since the start of the pandemic, digital marketing has contributed 32.7%