Martech

FEBRUARY 9, 2024

Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. They put me in the marketing department and pretty quickly I realized that, although I didn’t have a technical background, I had an aptitude for understanding the technology side of things. Kind of a happy accident.

Finance 97

Finance New Technology CMO Analytics 97

Martech

SEPTEMBER 27, 2021

We have more data and experience, including the success of our MarTech conference this month, to look forward with confidence to future virtual events that will continue to engage and inspire thousands of tech-minded marketers. Predictive analytics to navigate uncertain times . So why isn’t this technology being used by more CMOs?

Analytics 105

Analytics Finance CMO Advertising 105

Adobe Experience Cloud Blog

AUGUST 18, 2016

So how can marketers seize this opportunity? The evolution of consumer devices and marketing automation platforms has implications on roles across the organization, from marketing to finance to strategy to engineering. This implicates that the CMO’s definition of success is being redefined.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Content Marketing Institute

JANUARY 15, 2018

The other is beneficial to the readers because it provides useful information about store credit cards and financing opportunities.”. The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Remove the ‘I’ and ‘we’ from your marketing. We before you.

Real Estate 111

Real Estate CMO SEO Content Marketing 111

Hootsuite

AUGUST 6, 2021

Since the start of the pandemic, digital marketing has contributed 32.7% more to overall sales than the previous year, according to this year’s CMO Survey. In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

Management 130

Management Marketing Marketers Key Performance Indicator 130

Adobe Experience Cloud Blog

JANUARY 12, 2010

Her thoughts on organization and how marketing can earn credibility and "go toe-to-toe" with sales leadership are definitely worth reading. How did you get into B2B marketing? I got into marketing quite by accident. After I graduated with my Masters in Finance I joined PriceWaterhouse’s consulting group.

Thought Leadership 88

Thought Leadership Finance Marketing Marketers 88