Martech

SEPTEMBER 27, 2021

We have more data and experience, including the success of our MarTech conference this month, to look forward with confidence to future virtual events that will continue to engage and inspire thousands of tech-minded marketers. Predictive analytics to navigate uncertain times . So why isn’t this technology being used by more CMOs?

Analytics 92

Analytics Finance CMO Advertising 92

Sprout Social

MAY 25, 2022

We have roles that we’ve never had before in marketing. As we’ve brought more data and analytics into marketing–and broken down silos between marketing and other departments like sales and product–there has been an influx of new positions and a dramatic evolution of roles.

CMO 90

CMO Social Media Marketing Management Price 90

Adobe Experience Cloud Blog

APRIL 25, 2017

The first was a panel led by Jamie Gutfreund , Global Chief Marketing Officer at Wunderman. Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO. Penny Wilson. “ And, nothing beats face to face.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Search Engine Land

JANUARY 22, 2024

Sharing relevant results from relevant articles titled “Top 50 tests every marketer should know about” (e.g., And we all know time is money, so your clients (or CMO and CFO) will thank you for that. Product-market fit isn’t identical. A/B Tasty , Kamaleoon ). Your goal here should be to skip the line and save time.

Customer Journey 106

Customer Journey PR Marketing Marketers 106

Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Here are some tricks of the trade you should consider: A/B Test Everything, Including the Product.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 64

Product Marketing Product Transform CMO 64

Adobe Experience Cloud Blog

AUGUST 18, 2016

In a sense, marketing and the customer experience will soon be top-of-mind for everyone across the organization. Marketing and analytics will soon become synonymous and the role of a marketer will be redefined as a technologist, analyst, and designer.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. HANDPICKED RELATED CONTENT: How to Make the Leap from Product Marketing to Content Marketing.

Real Estate 111

Real Estate CMO SEO Content Marketing 111

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. Welcome to another installment of CMO Confessions! The Career Path to CMO. Marketing to Marketers.

CMO 52

CMO Advertising Advertisers B2C 52

Marketing Insider Group

FEBRUARY 25, 2015

How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Product innovation moves faster.

Marketing 85

Marketing Marketers CMO Advertising 85

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. Marketing organizations in this digital age need a new blend of talent. Email marketing. Digital marketing. Field marketing.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities. Eloqua for marketing automation. Adobe Analytics.

CMO 74

CMO Management Product Customer 74

Martech

MARCH 25, 2024

In today’s marketing landscape, versatility, agility and speed are paramount. Initiatives require input, execution and buy-in from countless roles across the organization – from creative to analytics, operations to IT and beyond. You could also consider creating pods for a specific campaign, product, or line of business.

Marketing 104

Marketing Marketers CMO Communications 104

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Here are three practices that distinguished themselves as the most impactful: Content Performance or Recommendation Analytics.

Transform 52

Transform Marketing Marketers CMO 52

Hootsuite

AUGUST 6, 2021

Since the start of the pandemic, digital marketing has contributed 32.7% more to overall sales than the previous year, according to this year’s CMO Survey. In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

Management 130

Management Marketing Marketers Key Performance Indicator 130

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 110

Copywriting CMO PR Social Media Marketing 110

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. If you’ve been handed a few possible messages from your product marketing team, landing pages can be a great way of seeing which ones actually resonate. Not ideal, but sometimes you have to think on your feet. Also, try varying the size and color of the text.)

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Adobe Experience Cloud Blog

JANUARY 12, 2010

I made the official jump to Marketing at SAP when their revenue was under $20 million in the USA. I introduced an analytics-driven approach to demand generation, competitive intelligence and sales enablement which was implemented in USA, UK and Australia subsidiaries. Product marketing. Margin by product line.

Thought Leadership 88

Thought Leadership Finance Marketing Marketers 88