7 LinkedIn Ad settings and tactics you didn’t know you needed
Search Engine Land
JUNE 25, 2024
The cherry on top: LinkedIn has also partnered with NBCUniversal for premium content placements and enabled numerous safety measures via iSpot and Kantar. We used LinkedIn’s predictive audiences for a client targeting non-profits and saw an improvement in Cost Per Lead (CPL) of 66% and an Ideal Customer Profile (ICP) fit of 90%.
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