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The 2024 guide to generative AI in marketing

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Generative AI in marketing empowers marketers to craft relevant, timely, and trustworthy customer experiences effortlessly. Gain data-driven insights Generative AI provides valuable insights into customer preferences, behaviors, and market trends through advanced analytics and predictive modeling.

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A look at martech investment and innovation

Martech

These cover a wide range of product categories, but the top five of these are remarkably consistent – advertising, analytics, segmentation, customer engagement and experience, and data management. We’re routinely asked what products typically sit alongside the larger platforms. Get the daily newsletter digital marketers rely on.

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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

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Higher conversion rates Personalization can drive higher conversion rates by providing customers with more relevant offers and recommendations. By leveraging data and analytics, marketers can create tailored experiences that speak directly to individual customers, which can increase the likelihood of a conversion.