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The 19 Best Content Marketing Tools in 2019

Hubspot Marketing

We’ll outline the top 19 content marketing tools in 2019. The 19 Best Content Marketing Tools in 2019. Google Analytics. HubSpot offers many content marketing tools, and many of them are free to try. Vidyard is a video marketing platform that helps you host, share, and promote video content on your website.

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4 Ways Digital Marketers Can Make Data Work for Them

Adobe Experience Cloud Blog

There’s no doubt that data is a marketer’s very best friend these days. According to Forbes , best-in-class marketers are 56% more likely to use data and analytics platforms and 64% of marketing executives see data-driven marketing as crucial to success in a globalized economy. Get Data Delivered to You.

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The 3 ABM Essentials You Need to Start Off and Take Off

Adobe Experience Cloud Blog

An ABM solution should have these three essential capabilities to support your strategy and ensure continued, scalable success: account targeting, cross-channel engagement, and account analytics. Collaborate with your sales team and review your customer relationship management (CRM) history for high-yield and quick win companies.

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5 Ways Your Email Platform is Holding You Back

Adobe Experience Cloud Blog

Many ESPs were designed for a simpler time, when digital marketing was itself a fairly new discipline. They brought some fantastic new things to the table – like instant (if basic) analytics – and did a good job of automating some of the manual processes behind standard email blasts. 3) The landing page disconnect.

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A High-Level B2B Marketing Budget Breakdown

Adobe Experience Cloud Blog

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. Allowing your employees to market for you enables you to reach new audiences and entices prospects on a personal level.

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Integrating Your Web CMS With Your Marketing Automation Platform

Adobe Experience Cloud Blog

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs.

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8 Steps to a Digital Marketing Strategy that Drives Leads and Sales

Marketing Insider Group

Creating customer personas for each of your target markets can be a useful exercise for getting to know your audience better. However, you can save yourself a lot of time and make the most of your resources by using marketing automation to streamline your workflow.