Adobe Experience Cloud Blog
JUNE 29, 2015
Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads. And you’re not alone.
Adobe Experience Cloud Blog
JANUARY 24, 2014
Measuring the results of marketing investments enables marketers to make data-informed decisions about how to spend future dollars, and to base their spending decisions on what has and hasn’t led to new business. Without a platform of their own, marketers have historically leaned on the CRM system to make this connection.
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CXL
MAY 27, 2022
With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Take sales CRM Pipedrive.
Adobe Experience Cloud Blog
AUGUST 24, 2016
If you have a marketing automation platform, it’s important to map out your customer revenue model, taking into account your unique business cycle and its complexity, sales velocity, and the flow of customer leads. What’s your take on customer base marketing? Looking for more on customer base marketing?
Rock Content
APRIL 27, 2020
To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? How can your company benefit from automation? What are the differences between Marketing Automation, email marketing, and CRM tools? Keep reading!
Hubspot Marketing
MARCH 4, 2019
In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Grammarly has changed the game for me.
Adobe Experience Cloud Blog
JUNE 15, 2016
Marketo is the top marketing automation platform, along with other core marketing technologies like New Relic and Optimizely. If you’re trying to make the sales process more efficient, you need behavior tracking and deep CRM integration. Check out our ebook, How Successful Companies Fuel Growth with Marketo.
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