Search Engine Land

FEBRUARY 28, 2023

It’s essential to have content ready for all departments, including finance, procurement, IT and more, to keep the deal moving and prevent any slowdowns. It pushes your CRM data into the platform and allows for bidding optimizations on back-end leads, not just front-end website conversions.

CRM 87

CRM Finance B2C Advertising 87

Martech

SEPTEMBER 25, 2023

The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. In today’s tight economy, more and more marketing managers face this challenging scenario with their financial overseers. I just don’t know which half.”

User-Generated 120

User-Generated Finance Marketing Marketers 120

DIY Marketers

OCTOBER 20, 2022

As consumers, we want our data to be secure, but as marketers, we want to know as much about our customers as possible. Not only that but the launch and shift to Google Analytics 4.0 Here’s how several marketers have dealt with these issues in their businesses. Create email list segments based on actions.

Marketing 108

Marketing Marketers CRM Law 108

Martech

FEBRUARY 25, 2022

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles.

Marketing Automation Platform 122

Marketing Automation Platform CRM Manufacturing B2C 122