Hubspot Marketing

FEBRUARY 15, 2024

At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. And these are people from human resources, from legal; they work in finance. Talking about digital innovation, don’t handle marketing campaigns manually anymore. Image Source 3.

Branding 120

Branding Fashion Gen Z B2C 120

Martech

SEPTEMBER 25, 2023

The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. In today’s tight economy, more and more marketing managers face this challenging scenario with their financial overseers. I just don’t know which half.”

User-Generated 116

User-Generated Finance Marketing Marketers 116

Litmus

DECEMBER 18, 2023

—Melissa Shaw of Shaw + Scott [Tweet this →] “For example, you can emphasize how email is a great test bed for optimizing marketing overall, honing in on effective segmentation strategies, creative treatments, messaging, offers, etc. Kristin Naragon, Director of Product Marketing at Adobe Campaign , agrees that email needs to de-silo.

Email Marketing 104

Email Marketing Transform Health Marketing 104

Unbounce

MARCH 12, 2024

Understanding your audience by gathering demographic data from tools like Google Analytics and Facebook Insights. Leveraging reviews and testimonials by searching for reviews on similar products. Compare fees and finances It’s true that you need to spend (some) money to make money, but you’ve gotta do it in a way that makes sense.

Product 59

Product eCommerce eBook Shipping 59

Hootsuite

AUGUST 6, 2021

Right now, the average salary for a senior social media manager is only $81,000 USD —compared to $142,000 USD for senior email marketing managers and $146,000 USD for senior product marketing managers, according to Glassdoor. Suppose your product marketing team is promoting a new feature. Yeah, we thought so.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Adobe Experience Cloud Blog

JANUARY 12, 2010

Her thoughts on organization and how marketing can earn credibility and "go toe-to-toe" with sales leadership are definitely worth reading. How did you get into B2B marketing? I got into marketing quite by accident. After I graduated with my Masters in Finance I joined PriceWaterhouse’s consulting group. Field marketing.

Thought Leadership 88

Thought Leadership Finance Marketing Marketers 88

Unbounce

SEPTEMBER 19, 2023

So McKinsey just published their state of AI in 2023 , and their findings, fact not opinion, is that roughly a third of professionals in tech and communications and a quarter in business, including finance and legal, are regularly using Gen AI in their work. And then of course we use Salesforce for our CRM and our sales motion.

Copywriting 93

Copywriting SEO Price User-Generated 93