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How to align your martech COE with organizational and go-to-market goals

Martech

Sample goals: Achieve a 90% customer satisfaction score (CSAT). Sales and support Role: Streamline the customer acquisition process while providing exceptional post-sale support. Partner marketing Role: Use partnerships to extend market reach. Expand partner-driven revenue by 30%.

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How to Run an Enterprise Content Marketing Operation (According to Leaders Who Do)

Animalz blog

Enterprises typically have more customer acquisition channels, giving content teams more runway and budget to take on ambitious content marketing campaigns. Startup content marketing Enterprise content marketing Content can have an outsized impact on the business. Lots of pressure on content to succeed quickly.