Retail media networks evolve with new in-store measurement standards and omnichannel strategies
Martech
SEPTEMBER 19, 2024
With the integration of advanced analytics, AI and most importantly, the importance of personalized consumer experiences, brands are increasingly leveraging these strategies at every touchpoint from initial awareness to final purchase, making retail media indispensable,” said Jeffrey Bustos, IAB’s VP, measurement addressability data, in a keynote.
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