Remove Analytics Remove Direct Mail Remove Law Remove Marketing Strategy
article thumbnail

How to Grow Your Local Business During Uncertain Times

Neil Patel

It’s loaded with sales engagement tools, pricing functionality to help you deliver complex quotes, and analytics software to measure what’s working (and what isn’t). Improve Your Digital Marketing Strategy. In more “normal” times, you might not put a lot of thought into your marketing. Let’s say you’re a mechanic.

article thumbnail

6 things martech vendors don’t want you to know

Martech

A direct mail vendor, for example, will understandably make it a breeze to send gifts to customers in the mail. Another example: An analytics vendor may make it easy to determine the efficacy of marketing programs, but will it be able to survey customers to find out which would work better?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

Direct mail marketing. Invest unexpected dollars in direct mail marketing (maybe?), 100,000: Integrating some personalization technology into our content marketing strategy. Ruth Carter , attorney, Carter Law Firm. Alenka Bester , head of digital content marketing, Zavarovalnica Triglav.

article thumbnail

Forget ABM. Contact-Based Marketing is the Future

Customers.ai

What’s the Difference Between Contact-Based Marketing and Account-Based Marketing (ABM vs. CBM)? Key Components of Contact-Based Marketing The Advantages of Contact-Based Marketing How to Implement a Contact-Based Marketing Strategy How Customers.ai What is Contact-Based Marketing? Let’s dive in.

CRM
article thumbnail

Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

So all that we're doing is looking inside of ourselves to get those ideas and concepts and marketing strategies. Debbie Howard (05:53): Yeah, it's definitely a hybrid approach, and certainly direct mail is still in the mix and is very effective. And we are not a tremendously innovative and technology savvy industry.

article thumbnail

Visitor Tracking: Everything You Need to Know in 2025

Customers.ai

Back in the day, tools like Google Analytics and Facebook gave us all the data we could want about our visitors. These include visitor identification, website analytics, heatmap tracking, session recording, funnel analysis, behavioral targeting, and A/B testing. We could identify IPs, company data, demographic data, and so much more.

article thumbnail

Visitor Tracking: Everything You Need to Know in 2025

Customers.ai

Back in the day, tools like Google Analytics and Facebook gave us all the data we could want about our visitors. These include visitor identification, website analytics, heatmap tracking, session recording, funnel analysis, behavioral targeting, and A/B testing. We could identify IPs, company data, demographic data, and so much more.