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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketing analytics to prove and improve business impact. Lead management. Marketo Engage includes five essential capabilities: content personalization, cross-channel engagement, experience automation, sales partnership, marketing impact analytics. Direct mail. Targeted, personalized display ads. Social media.

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

I had the opportunity to recently catch up with her and discuss the future of marketing, the use of marketing analytics and her advice for marketers to advance and grow their careers. And let’s not get started on email – it’s mostly just direct mail on steroids.

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