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A cohesive part of social media management: Amplify is part of Hootsuite, so managing employee advocacy feels more like a natural extension of social media management. You dont have to use multiple tools, and you can get your advocacy metrics in the same place as your other social analytics. Whats lacking/missing?
Celebrate your successes Don’t be quiet about your successes, and don’t hesitate to roll up a series of small successes to make a bigger statement. Showcase your wins and publicize them internally,” says Bradford Johnson, Senior Director, Strategic and Analytic Services at Oracle.
Throughout this process, digital technologies become infused throughout the brand’s core strategy, allowing marketing, sales, product, customer service, operations and finance teams to work together more effectively and provide more engaging products, services, and customer experiences. Analytics and measurement.
Now, if you’re in a regulated industry like government, finance, or healthcare, there’s even more reason to train and defer to your social team’s leadership. You’re not just concerned about protecting your brand image—there are legal implications to every word that goes public. Invest in their long-term learning.
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