Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Transform 141

Transform Event Marketing Thought Leadership Analytics 141

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. A: The short answer for what has changed marketing the most? Expanded media channels.

Transform 80

Transform CMO Direct Mail Global Marketing 80

Adobe Experience Cloud Blog

OCTOBER 2, 2015

Pan for Marketing Gold. So, how does my gold panning experience relate to you, my fellow marketers? I encourage you to think about your marketing programs—and specifically in this case, your marketing events program—in the same way that one would pan for gold. Run that analytics report ! I’m glad you asked.

Thought Leadership 134

Thought Leadership Marketing Marketers CRM 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. We also have a four-member Creative Services team supporting the Marketing Automation team.

CRM 134

CRM Thought Leadership User-Generated Analytics 134

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations. Inspirational Keynotes.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Customer Journey 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. We also have a four-member creative services team supporting the marketing automation team.

CRM 119

CRM Thought Leadership User-Generated Analytics 119

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Using marketing campaigns to achieve clean data. Strengthening marketing’s leadership voice. Brenda is one of her best marketers. Using marketing campaigns to achieve clean data. “As Organizations can use marketing campaigns to drive gathering and cleaning the data you have and find most valuable.

Energy 90

Energy Transform Thought Leadership Marketing 90

Adobe Experience Cloud Blog

JANUARY 18, 2017

Where SEO could once be effectively done with keyword density equations and cheaply bought backlinks, modern SEO only works as part of a holistic, integrated digital marketing strategy. Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy.

SEO 123

SEO Thought Leadership User-Generated PR 123

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

I love these events because it’s a giant room full of B2B marketers who are there to learn and network. Scott is responsible for digitally driven demand generation and he discussed how he is taking the wealth of online information available to marketers and turning it into actionable insights.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Set Up

MARCH 19, 2024

To celebrate women in the marketing profession and to continue highlighting them throughout Women’s History Month, we asked women marketing leaders to contribute to our Women in Marketing Series detailing their personal triumphs, tribulations, and advice about working in the marketing industry. Otte: I love people!

Transform 105

Transform PR Marketing Marketers 105

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. Let’s get started: Marketing Strategy.

CRM 134

CRM Thought Leadership Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

MAY 23, 2013

Author: Heidi Bullock As a marketer, you know the drill. Your VP of Marketing drops by your desk. This is not what many of us consider an awesome marketing moment. As marketers, we are rapidly evolving and taking advantage of new technology and ideas for social media, analytics, and email. You say, “Sure!

Thought Leadership 134

Thought Leadership Finance Marketing Marketers 134

Unbounce

JULY 14, 2023

Marketing data can sometimes feel like those old boxes of photos: a confusing assortment of numbers, trends, and consumer insights all jumbled together. And messy data is a big problem if you wanna make full use of AI marketing tools. Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Google Photos and Apple Photos.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

Marketing data can sometimes feel like those old boxes of photos: a confusing assortment of numbers, trends, and consumer insights all jumbled together. And messy data is a big problem if you wanna make full use of AI marketing tools. Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Google Photos and Apple Photos.

Transform 52

Transform Marketing Marketers CRM 52