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Thought leadership: The human element your marketing needs

Martech

That’s where “thought leadership” comes in. Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. What is thought leadership again? Industry-specific videos.

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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. Tip 7: Set an internal promotion schedule. I’m willing to bet it’s LinkedIn.

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From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source

Animalz blog

For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. It details strategies for how to make the most of these peaks, like planning cross-promotion opportunities and customizing your show page for new listeners leading up to these months.

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7 Effective B2B Digital Marketing Strategies

Sachs Marketing Group

B2B digital marketing refers to the use of online platforms and digital marketing strategies by businesses to promote their products or services to other businesses. Leveraging your email list goes beyond simply sending newsletters or promotional content. A robust email marketing strategy also prioritizes analytics.

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LinkedIn advertising: A comprehensive guide

Search Engine Land

Whether you’re promoting B2B products and services, recruiting talent or establishing thought leadership in your industry, LinkedIn provides a conducive environment for business-related interactions. With this insight, they adjust targeting to focus on this segment, boosting advertising ROI.

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How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge

Tiecas

This could involve sharing success stories, highlighting your team’s qualifications, or providing thought leadership content. See Industrial Blogging Lessons Learned from Working with Technical SMEs ). You should share industry insights, best practices, tips, and tutorials about your manufacturing niche.

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Marketo Champion Jess Kao Spoke to Audience of 7,000 at Adobe Summit

Adobe Experience Cloud Blog

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program.