Analytics Manufacturing New Markets New Technology 
Martech
SEPTEMBER 29, 2023
B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. And so many choices out there.
Adobe Experience Cloud Blog
MAY 12, 2011
One thing is certain: The demand gen role is a pretty new phenomenon in business and marketing. So, as my colleague and I debated when (and where) the demand gen term started to be commonly used in the marketing mix, technology provided the clues that helped us narrow down the timing question.
SMEI
DECEMBER 20, 2022
By using data and analytics, businesses can better understand their customers’ needs and preferences, and use this information to tailor their marketing efforts and create more personalized and relevant experiences for their customers.
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