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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share. two accounting software for small businesses.)

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Role of artificial intelligence in marketing

Sprout Social

As marketers, this is an essential advantage. AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. Find out how Carvel Ice Cream uses the feature to improve their response time on Twitter.

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12 of the best competitive intelligence tools for marketers

Sprout Social

By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering?

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Which Startup Marketing Agency Is Ideal for You?

Marketing Insider Group

Whether it’s a product pivot, a new market segment, or a sudden surge in demand, things can shift rapidly. Your marketing agency should be nimble enough to adapt to these changes and recalibrate strategies on the fly. Not Staying Updated with Latest Marketing Trends The marketing landscape is ever-evolving.