Sprout Social
NOVEMBER 21, 2023
Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do. For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest.
Martech
APRIL 28, 2023
Market segmentation and consumer profiling help organizations focus their marketing efforts by allowing them to modify their strategy accordingly. Generative AI models can also improve predictive analytics. Text analytics has also advanced significantly.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
SEPTEMBER 25, 2023
In some cases, marketing teams may struggle to measure and communicate the results of their efforts effectively. Without robust data and analytical tools to demonstrate the impact of marketing campaigns, it becomes challenging to showcase the direct contribution of marketing to a company’s success.
Sprout Social
FEBRUARY 7, 2024
By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering?
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The HubSpot Growth Platform is a full software stack for marketing, sales and customer success, with a free CRM at its core. Product overview.
Expert insights. Personalized for you.
90 
Let's personalize your content