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4 Marketing Threats and 17 Ways to Overcome Them

DIY Marketers

As consumers, we want our data to be secure, but as marketers, we want to know as much about our customers as possible. Since the launch of Apple’s iOS 14, more than 80% of Apple users have blocked access to their data. Not only that but the launch and shift to Google Analytics 4.0 Consider Third Party Partnerships.

Marketing 108
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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

This behavior has marketers pledging to up their demand generation budgets. In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter?

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101 Landing Page Optimization Tips

Unbounce

What to do before you build a landing page For the marketers (or designers, or developers) responsible for creating a landing page, the following landing page tips will help ensure the page meets the needs of your campaign. Understand the technical limitations of your audience Are they primarily iPhone users?

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12 of the best competitive intelligence tools for marketers

Sprout Social

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time.

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