Martech

MAY 23, 2023

Marketing leaders must hone their ability to address complex problems and make informed decisions. That also means considering factors beyond simple financial implications, including: Implementing new technology. Mitigating risks of business processes across the organization.

Communications 120

Communications Marketing Marketers New Technology 120

Adobe Experience Cloud Blog

MAY 2, 2013

Executives are demanding that marketers prove ROI from their investments. To reach and engage prospects and measure effectiveness, it’s critical that marketers leverage trends and new technology. Use the right technology. I can’t talk about modern marketing and not talk about technology.

Marketing Automation Platform 134

Marketing Automation Platform New Technology Marketing Marketers 134

Martech

JANUARY 3, 2022

Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5% Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1% Snapshot: Marketing automation.

Transform 117

Transform Marketing Automation Platform CMO Marketing 117

Martech

JULY 22, 2021

You’re going somewhere with this new marketing technology. Instead, project leaders tend to articulate goals like “We need to replace our outdated marketing automation platform.” Integrate omnichannel analytics to create better engagement with your existing customer base?

Marketing Automation Platform 119

Marketing Automation Platform Price New Technology Place 119