Martech

JULY 23, 2021

You’re going somewhere with this new marketing technology. Instead, project leaders tend to articulate goals like, “We need to replace our outdated marketing automation platform.” Integrate omnichannel analytics to create better engagement with your existing customer base?

Transform 123

Transform Manufacturing Advertising Advertisers 123

Adobe Experience Cloud Blog

MAY 2, 2014

In my previous job, as a marketing director at another company, I’d inherited Marketo’s marketing automation platform. The power, functionality, and scalability was pretty exciting stuff, I have to say, for someone used to grappling with the limitations of Email Service Providers and Google Analytics.

Thought Leadership 133

Thought Leadership Finance Marketing Automation Platform Marketing 133

Marketing Insider Group

JUNE 15, 2015

To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. Create better content assets; make your emails more personalized; design a better site UX. You get the idea.

Telemarketing 83

Telemarketing Marketing Automation Platform Outbound Marketing Whitepaper 83

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM User-Generated 134

Use Insider

FEBRUARY 27, 2023

With increasingly strained resources, brands can no longer afford to keep spending money and time on new marketing tools. “When we have an easy integration, it is much more efficient and we have a better ROI.” Not unless they know the solution can deliver ROI quickly and won’t take months to implement.

Retail 52

Retail eCommerce Digital Marketing Marketing Automation Platform 52

Neil Patel

DECEMBER 16, 2021

Another easy way to find keywords is to check for searches that show up in your Google Analytics Acquisition reports. Because of its separate geographic sites, Craigslist is especially useful for localized marketing efforts. Because you can anonymize yourself, it’s also a great platform to try new marketing templates and techniques.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Martech

MAY 20, 2024

There are, in fact, different types of CDP, and they can be used to implement very different marketing and operational strategies.This review of 10 CDP types will help you fine-tune your CDP strategy and evaluate prospective vendors. Analytical Focus. Sample use case. Potential weak spots. Campaign Focus.

CRM 68

CRM Retail Analytics Marketing Automation Platform 68

Adobe Experience Cloud Blog

FEBRUARY 2, 2016

Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. Now let’s talk data.

Non-Profit 106

Non-Profit Thought Leadership Key Performance Indicator Marketing Automation Platform 106

Martech

JULY 22, 2021

You’re going somewhere with this new marketing technology. Instead, project leaders tend to articulate goals like “We need to replace our outdated marketing automation platform.” Integrate omnichannel analytics to create better engagement with your existing customer base?

Marketing Automation Platform 117

Marketing Automation Platform Price New Technology Place 117