Adobe Experience Cloud Blog

FEBRUARY 10, 2017

Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. The Future of Influencer Marketing , from TopRank Marketing, Traackr, and Altimeter Group reveals the ways that influencer marketing is evolving, possibly into a field called influencer relations. The latest report, Influencer 2.0:

Influencer Marketing 134

Influencer Marketing Transform Thought Leadership PR 134

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Author: Ellen Gomes Every industry has influencers—people who have the ability, because of their power or knowledge (real or perceived), to influence purchase decisions. This connection creates a bond between social influencers and their fans and followers that give these influencers unprecedented authority. Image: PESO Model.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Marketing Insider Group

MAY 29, 2012

Altimeter analyst Brian Solis ( @ BrianSolis ) and author of a book titled Engage defines “ Influence: To cause effect or change behavior.”. According to Courtney, Traackr locates individuals wherever they publish online and ranks their influence in a specific conversation based on a proprietary scoring algorithm.

Marketing 88

Marketing Marketers Influencer Marketing Management 88

Martech

OCTOBER 17, 2023

Earning trust with authority The appeal of influencers? Platforms like BuzzSumo, Klear and Traackr aren’t just utilities — they’re your eyes and ears in the influencer realm. Traackr : More than just discovery, Traackr helps manage relationships with influencers. It’s two-fold: realness and know-how.

Influencer Marketing 119

Influencer Marketing Branding User-Generated Marketing 119

Search Engine Land

MAY 13, 2024

Tools like BuzzSumo and Traackr can also help you zero in on top influencers based on keywords and topics. You can also use tools like Ahrefs or Semrush to research potential sites based on metrics like traffic and domain authority. How do you find them? A generic, one-size-fits-all pitch isn’t going to cut it.

Whitepaper 105

Whitepaper Thought Leadership User-Generated Key Performance Indicator 105

Content Marketing Institute

NOVEMBER 1, 2018

Please note: All tools included in our blog posts are suggested by authors (or, in this case, survey respondents), not the CMI editorial team. IBM FileNet Content Manager. Lexmark Enterprise Software. OpenText ECM. Freelance platforms. Freelancer. crowdSPRING. Influencer marketing. BuzzStream. Live chat platforms. Zendesk Chat.

Content Marketing 111

Content Marketing CRM Analytics Marketing 111

Content Marketing Institute

JANUARY 21, 2019

15% of B2B brands implement influencer marketing via “consistent, integrated campaigns,” according to research from Traackr and Altimeter Group. traackr @altimetergroup Click To Tweet. Because any author mentioning the average time to write a blog post wants to cite the authoritative source, which now is Orbit Media’s research.

Content Marketing 98

Content Marketing Influencer Marketing Marketing Marketers 98