Marketing Insider Group

JUNE 29, 2010

Utilizing the price as the only criteria for tele vendor selection: be sure to balance cost and quality aspects of your objectives. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? No, Social Currency&# the author talks about a recent study on brand valuation conducted by Vivaldi partners in conjunction with MIT called Brand Social Currency. There is so much noise out there and figuring out tips really work.

Branding 75

Branding Telemarketing Marketing Mix Customer loyalty 75

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 75

Telemarketing Customer loyalty Inbound Marketing User-Generated 75

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 74

Telemarketing Customer loyalty Inbound Marketing User-Generated 74

Marketing Insider Group

DECEMBER 1, 2010

But unfortunately too much of our marketing is done based on gut feel. We had become sales order-takers and now we were paying the price. What we need is an alignment between Marketing and Strategy. Not Marketing Strategy to achieve marketing objectives. But strategy to achieve our business objectives!

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

JANUARY 6, 2020

The agenda features speakers from some of the world’s most successful brands including Facebook, Zalando, Dropbox, Google, and SEMrush, covering topics such as eCommerce, AI, search personalization, B2B marketing, machine learning, analytics, and more. Brand Manage Camp. Content Marketing World. Dreamforce.

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Marketing Insider Group

SEPTEMBER 30, 2010

Help Them Sell : the reason I moved into marketing started with my frustration regarding our sales collateral and the content on our websites. Firstly, I learned that there is a distinct difference in attitude and roles between large capital intensive businesses (especially B2B)and small businesses whether it is B2B or B2C.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78