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This day in search marketing history: January 13

Search Engine Land

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

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Product page SEO: A complete guide

Search Engine Land

Dig deeper: How to deploy advanced schema at scale (Search Engine Land) Google image SEO best practices (Google Search Central) Get the daily newsletter search marketers rely on. Pricing strategy : Adapting pricing to reflect local market conditions and purchasing power. See terms. Is it paypal?

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Social Media and The Brand

Marketing Insider Group

Brands are valuable assets that companies create, nurture and maintain with great care, right? No, Social Currency&# the author talks about a recent study on brand valuation conducted by Vivaldi partners in conjunction with MIT called Brand Social Currency. There is so much noise out there and figuring out tips really work.

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11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

Utilizing the price as the only criteria for tele vendor selection: be sure to balance cost and quality aspects of your objectives. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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Confessions Of A B2B Marketer

Marketing Insider Group

But unfortunately too much of our marketing is done based on gut feel. We had become sales order-takers and now we were paying the price. What we need is an alignment between Marketing and Strategy. Not Marketing Strategy to achieve marketing objectives. But strategy to achieve our business objectives!