B2C, Branding, Gen Z and Pharmaceutical

The B2B case for retention marketing: 7 key tactics

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. This last one is a biggie.

Gen Z

Gen Z Pharmaceutical Customer Acquisition Marketing

5 Things Marketers Need to Know About Gen Z

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” ” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “Gen Z isn’t anti-corporate or anti-brand,” she said.

Gen Z

Gen Z Pharmaceutical Millennials User-Generated

Marketing Pro Pulse

The B2B case for retention marketing: 7 key tactics

5 Things Marketers Need to Know About Gen Z

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