Remove B2C Remove Conversational Marketing Remove Customer Acquisition Remove Manufacturing
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Why we care about AI in marketing

Martech

Since these buying patterns are often more complex to spot in a B2B model than in a B2C model, the help of AI can be a game-changer. Marketing metrics. The ability to track the effectiveness of campaigns can significantly affect your marketing ROI. Visual intelligence.

Transform 144
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Differentiation Strategy (and the Sea of Sameness)

CXL

A long time ago, toothpaste manufacturers competed on only a few dimensions, like “freshens breath” and “fights cavities.” Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Diaper manufacturers had a problem. They will catch up.

Price 135