Martech

MARCH 1, 2024

At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C.

Gen Z 115

Gen Z Pharmaceutical Customer Acquisition Marketing 115

The CMO Survey

FEBRUARY 21, 2020

Across industry sectors, we see that corporate adoption rates are highest in transportation, technology, and education and lowest in manufacturing, mining, and energy. Nearly half are utilizing AI to target customer decision making (49.6%). Popular AI Applications in Marketing.

CMO 130

CMO B2C Marketing Marketers 130

Martech

APRIL 22, 2022

Since these buying patterns are often more complex to spot in a B2B model than in a B2C model, the help of AI can be a game-changer. Artificial intelligence can help monitor the outcomes of countless customer touchpoints, thus supporting campaign optimization. Marketing metrics. Visual intelligence.

Transform 144

Transform Marketing Marketers Analytics 144

Sprout Social

JANUARY 11, 2024

Swift responses directly impact customer acquisition and retention alike. Customer service software helps brands improve both. It all depends on your company’s priorities and the scope of the service you offer. A staggering 70% of consumers expect personalized responses from reps.

Customer 82

Customer CRM User-Generated Manufacturing 82

Welcome Software

NOVEMBER 21, 2022

Did you know that almost 35% of customers switched brands last year due to changing needs or expectations? For enterprise commerce companies with digital transformation initiatives, this meant significant increases in customer acquisition. These businesses can be retailers, manufacturers or distributors and work in B2B or B2C.

Transform 40

Transform Manufacturing Customer Acquisition Shoppers 40

Welcome Software

NOVEMBER 21, 2022

Did you know that almost 35% of customers switched brands last year due to changing needs or expectations? For enterprise commerce companies with digital transformation initiatives, this meant significant increases in customer acquisition. These businesses can be retailers, manufacturers or distributors and work in B2B or B2C.

Transform 40

Transform Manufacturing Customer Acquisition Shoppers 40

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns. All this data can be used to better inform your marketing efforts and improve your customer acquisition process. Increase Conversions and Revenue.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136