B2C Conversational Marketing Customer Acquisition Shipping 
CXL
JUNE 16, 2022
Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. B2C or B2B, all marketing is people talking to people. From the greeting, users are put at ease.
CXL
JUNE 2, 2020
Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. The customer experience is how customers perceive their interactions with your company. Most companies focus on customer acquisition, not providing the best experience.
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