article thumbnail

When to use direct mail vs email marketing

Ariyh

Previous insight: No,99 prices don’t hurt quality perceptions (more insights here ) Use direct mail to acquire new customers, and email to retain them Topics : Ads | Brand & Strategy For : B2C. For example, send physical letters, brochures, or even packages (depending on the value of the potential customer).

article thumbnail

Data and confused: The increasing complexity of digital ad targeting

Martech

These include rewards/loyalty programs, free shipping, exclusive discounts or free gifts with purchase. Other gamification techniques that make the data collection process easy and fun can also be successful in creating value for customers to share their data. Answer these key questions: Who is your customer?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Risks of Reducing Digital Marketing in a Recession

Exposure Ninja

Your customer acquisition cost will be cheaper. Retailers were taking immediate action to reduce their outgoings and shore up the ship. You may already have a rough guesstimation of what your ideal customer profile looks like, or you may have a full breakdown of age, salary, interests, and so on. Reduce risk.

article thumbnail

12 Niche Marketplaces to List Your B2B Services

Neil Patel

E-commerce is the future, but it isn’t just for B2C. In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns. All this data can be used to better inform your marketing efforts and improve your customer acquisition process. uShip – Shipping.

article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

CXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

article thumbnail

SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Offering customers open communication and solid support can spell the difference between customers sticking with you or jumping ship.

article thumbnail

SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Offering customers open communication and solid support can spell the difference between customers sticking with you or jumping ship.