Remove B2C Remove Copywriting Remove Customer Marketing
article thumbnail

How Jess Cook Turns Content and PR into a Power Couple at Island (Interview)

Animalz blog

Jess: My background is actually in copywriting on the B2C side. Then, in 2019, I made a complete shift to B2B content marketing. People are realizing content marketing is just marketing. It’s funny to have that label of “content marketer,” but really, a customer marketer is a content marketer.

PR
article thumbnail

17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Conduct research for key marketing campaigns. Clear copywriting and editing skills. Strong organizational, communication, and customer service skills. Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

So, to help you out, AI can assist with customized email campaigns to vibrant website content so you connect well with your consumers. Additionally, AI is valuable across both the B2C and the B2B customer journey , elevating personalized interactions throughout every stage. There’s more.

Law
article thumbnail

The complete guide to chatbots for marketing

Sprout Social

Figure out what issues stop a user from converting to a customer. Marketing : Your marketing pros will have insights into why individuals reach out to you on social channels. To let customers know they are talking to a bot, many brands also choose to give their bot a name.

article thumbnail

Unprompted: Can agencies survive the AI apocalypse?

Unbounce

She mentioned she’s creating a landing page , and she used a combination of Smart Copy and Chat GPT to create placeholder copy for the meantime until the Copywriter is available to get in there and write the actual final copy. We’d love, uh, well, we’d love any customer, but we’d love to hear your take on that. [00:31:26]

article thumbnail

Important Marketing Terms You Should Know

Exposure Ninja

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. They may be run on search engines, social media or on other websites.

PR